APAC FRANCHISE SALES MANAGER - fashion garment lifestyle brand owner (Kwai Fong)

Company Overview

• We are a successful fashion and lifestyle brand owner, wholesaler, and retailer with a strong presence across Asia. Through a multi-brand strategy, we operate a combination of direct-operated stores, authorised dealer networks, and franchise partnerships.

• Our portfolio includes casual apparel for women, men, and children, along with lifestyle products designed to complement everyday living. With a focus on simple, versatile, and value-for-money designs, we maintain a strong retail network across Asia, including company-owned stores and franchise partnerships throughout Southeast Asia.

• We are now seeking a motivated and commercially driven professional to lead and expand our franchise business across the APAC region.

Role Mission

• You will drive regional growth by identifying, developing, and managing franchise opportunities across APAC. 

• You will lead the APAC Franchise team, build strong franchisee relationships, deliver sustainable sales and profitability, and support the expansion of the Company’s retail footprint.

Role Summary

• Reporting directly to the Director, you will lead a team of 2 franchise professionals and own the development and execution of franchise sales strategies across APAC markets. 

• You will identify new market opportunities, recruit and onboard franchise partners, support their business performance, and collaborate closely with internal teams to achieve growth, profitability, and brand-consistency objectives.

Key Responsibilities

• Report directly to the Director and provide regular updates on franchise performance, market opportunities, business risks, and strategic initiatives.

• Lead, manage, coach, and develop a team of 2 APAC Franchise team members.

• Develop and implement short- and long-term franchise development strategies across APAC markets.

• Drive revenue growth, store expansion, profitability, and sustainable franchise-business performance.

• Identify, evaluate, and secure new franchise opportunities, including prospective franchisees, master franchisees, and market-entry partners.

• Conduct market assessments, feasibility studies, and commercial evaluations to support franchise expansion decisions.

• Build and maintain strong, long-term relationships with franchisees, master franchisees, agents, distributors, landlords, and other business partners.

• Lead franchise negotiations, including commercial terms, development plans, store-opening commitments, and partnership agreements.

• Support franchisees with business planning, sales targets, assortment planning, promotional strategies, and operational guidance.

• Monitor franchisee performance, identify business risks and opportunities, and implement corrective action plans to achieve sales and profitability targets.

• Ensure franchise partners comply with brand standards, visual merchandising guidelines, customer-experience expectations, and operating procedures.

• Work closely with internal teams across product, merchandising, retail operations, sales analysis, visual merchandising, store design, legal, and finance.

• Use market intelligence, sales data, and consumer insights to refine franchise strategies and improve business performance.

• Improve franchise-development processes, reporting, and operational efficiency.

• Travel frequently across APAC markets to support partner meetings, store openings, business reviews, and market-development activities.

Ideal Candidate

• Degree in Business Administration, Retail Management, Marketing, or a related discipline.

• At least 5 years of experience in franchise development, franchise sales, business development, retail expansion, wholesale, account management, or commercial management within the APAC region.

• Proven experience leading and developing a small commercial or franchise team.

• Proven track record of developing franchise networks, securing new partners, and delivering revenue and store-expansion targets.

• Experience working with a consumer brand owner, retailer, franchisor, or multi-brand lifestyle business is an advantage.

• Experience in fashion, casual wear, fashion accessories, lifestyle products, or consumer retail is highly preferred.

• Strong understanding of franchise business models, retail economics, market entry, partner selection, and franchisee performance management.

• Target-driven, proactive, entrepreneurial, and passionate about business growth.

• Excellent communication, negotiation, presentation, stakeholder-management, and relationship-building skills.

• Able to work independently, manage multiple markets, and travel frequently across APAC.

• Proficient in English, Cantonese, and Mandarin.

Terms & Benefits

• 5-day work week

• 13-month salary

• Performance bonus

• Medical insurance

• Frequent APAC travel

• Supportive work-life balance culture

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JPC Recruiting Services was established in 1990 and is a Hong Kong–based recruitment firm providing general recruitment and executive search services.
JPC Recruiting Services 於 1990 年成立，是一家總部設於香港的專業招聘公司，提供招聘及獵頭服務。

All personal data collected from job applicants will be used strictly for recruitment purposes only. Your privacy is fully protected, and your personal information will not be disclosed, leased, or sold to any third party.
本公司所收集的求職者個人資料僅作招聘用途。閣下的私隱將獲得嚴格保障，個人資料絕不會被披露、出租或出售予任何第三方。