Marketing & Business Development Executive

Responsibilities:

1. Marketing & Social Media

• Plan and execute digital marketing and social media campaigns for BSL solutions.

• Manage and create content for social media platforms including Instagram, Facebook, LinkedIn, TikTok and Xiaohong Shu (小紅書).

• Monitor engagement, market trends and campaign performance, and prepare basic marketing reports.

2. Sales & Business Development

• Research and identify potential clients, business partners, brands, IP owners and commercial opportunities.

• Support lead generation, client communication, sales presentations, proposals and follow-up activities.

• Maintain leads, contacts and follow-up activities using ClickUp, Miro or other internal tools.

3. Content & Events

• Create marketing materials, presentations, social media graphics and short-form videos for campaigns and business activities.

• Support exhibitions, conferences, webinars, business matching and other promotional events.

• Coordinate with internal teams, external partners and agencies to ensure smooth execution.
  

4. General

• Conduct market and competitor research and keep up with relevant technology, AI, Web3 and digital marketing trends.

• Handle ad-hoc marketing, sales and business development projects as required.

Requirements

• Degree holder in Marketing, Business Administration, Communications, Digital Marketing or related disciplines.

•  0–2 years of relevant experience in marketing, digital marketing, business development, sales or agency environment. Fresh graduates with strong relevant skills or portfolios are welcome.

• Experience with TikTok and/or Xiaohongshu (小紅書) is highly preferred.

• Familiar with Canva; knowledge of Adobe Photoshop and Premiere Pro is an advantage.

• Familiar with AI tools for content creation, research and productivity.

•  Experience with ClickUp or other project management tools is an advantage.

• Good command of written and spoken English and Chinese.

• Creative, proactive, organised and able to manage multiple tasks in a fast-paced environment.

•   Strong communication and interpersonal skills.

•  Interest in technology, Web3, entertainment, IP, e-commerce or digital platforms is an advantage.
  

What We Offer

• Hands-on exposure to global marketing and business development.

• Opportunity to work on emerging technology and digital platforms.

• Exposure to Web3, entertainment, IP, e-commerce, AI and digital transformation projects.

• Opportunity to work with international clients, partners and business opportunities.

• A dynamic environment with opportunities to take ownership and grow with the business.

Our Benefits:

•  5-day Work Week

•  Flexible Working hours

•  Medical Insurance

•   Public Holiday & Annual Leave

• Mandatory Provident Fund Contribution