Public Relations Affairs

About the Role

Are you ready to shape the voice of a growing education brand? Bright International Education Limited is looking for a dynamic Public Relations Affairs to lead our storytelling, strengthen our reputation, and drive enrolment and sales growth through impactful communication strategies.

This is your chance to make a real difference — not just in how people see us, but in how families choose us.

What You’ll Do

• Craft and deliver integrated communication strategies that bring our vision and mission to life.

• Spot and develop newsworthy stories that put us in the spotlight.

• Oversee the creation of engaging publicity materials across digital and traditional platforms.

• Manage risks in public communications and guide crisis response with confidence.

• Handle media enquiries and support public affairs initiatives.

• Build strong, lasting relationships with media organisations in Hong Kong, Mainland China, and globally.

• Partner with the sales team to design promotional campaigns that boost enrolment and enhance sales volume.

• Drive lead generation through digital marketing, parent referrals, and event participation.

• Track and report on the impact of PR activities on sales performance.

• Support the Office in diverse functions and take on additional duties as needed.
  
  

What We’re Looking For

• A recognised degree in Journalism, Communication Studies, Early Childhood, or related discipline.

• At least FIVE years of experience in corporate communications, public affairs, or media relations.

• Excellent command of English and Chinese, with creativity to produce compelling content.

• A strong media network and sensitivity to current affairs.

• Detail-oriented, organised, and independent, with strong project management skills.

• Outstanding interpersonal skills to engage stakeholders.

• Flexibility to work weekends and outside office hours when required.

Additional Notes

• Shortlisted candidates will be invited to a written assessment.

• Candidates with less experience may be considered for appointment as Assistant Affairs.