Assistant Manager – Marketing (Ref# AMM260722J)

Key Responsibilities

Brand & Marketing

• Developing and executing creative marketing campaigns and in-mall activations to drive footfall, tenant sales uplift, and overall commercial performance;

• Execute omni-channel campaigns, ensuring seamless integration across digital marketing, social media, collateral development, website content, and brand activations.

• Formulate high-level proposals and maintain strong relationships with key tenants, partners, start-ups, and stakeholders to launch high-conversion joint promotions and promotions mechanics.

• Enhance mall positioning by continuously analyzing market trends, competitor movements, and emerging growth opportunities.
  
  

Events, Promotions, Communications & Stakeholder Engagement

• Plan and execute corporate events, festive and thematic promotion, client engagement programmes, in-mall decorations, spend-stim promotions, PR engagements, and other marketing activations.

• Coordinate event logistics, budgeting, agency management, procurement and post-event ROI reporting.

• Support customer engagement initiatives and communication programmes.

• Manage and evaluate performance of agencies, suppliers, and external partners to ensure operational excellence.
  
  

Digital Marketing & Content

• Develop and optimize digital marketing activities, including website management, eDM campaigns, social media tactics, and content marketing.

• Create engaging content for internal and external communications.

• Develop and executive creative online and social media campaigns to create buzz and drive traffic to the Arcade.

• Explore innovative digital marketing approaches, including AI-driven tools and emerging marketing technologies.

• Establish performance tracking frameworks to analyze sales, traffic, and shopper insights, delivering actionable data to optimize marketing ROI.

• Contribute to ad hoc marketing and commercial initiatives as required

Requirements

• Minimum 5 years of relevant retail working experience

• University graduate in Marketing, Brand Management, Business Administration or related disciplines

• Good interpersonal and communication skills to liaise effectively with internal teams, external agencies, and stakeholders

• Able to handle multiple projects, prioritize tasks and with good organization and time management skills

• A can-do attitude with a proactive, hands-on approach and willingness to go the extra mile

• Excellent problem-solving skill with strong sense of responsibility

• Able to work independently and under pressure

• Good command of written and spoken English & Chinese

• Candidates with less experience may be considered for a Senior Officer position.
  
  

We offer competitive package to the right candidate. Interested party please click " Apply Now" to apply on or before 21 August 2026 in confidence with full resume, stating present and expected salary, and available date and quote the reference.

Applicants who do not hear from us by 15 September 2026 may assume that their applications are unsuccessful.

Further information about the Cyberport is available at https://cyberport.hk/

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