ASST SALES MANAGER (HORECA) – Fruit & Vegetables / Food Distributor (North Point/ 5 days)

Company Overview

Hong Kong - Shenzhen - Guangzhou - Shanghai - Beijing

JPC Texson Ltd, established since 1990, is a Hong Kong and China licensed Employment Consulting firm, specializes in Headhunting and Recruiting Services for companies in Hong Kong and China. We have offices in Hong Kong, Shenzhen, Guangzhou, Shanghai and Beijing.

Company Overview

We are a premier food distribution company with over 50 years of presence in Hong Kong, supplying leading players across the hospitality and retail sectors.
Our dedicated Fruit & Vegetables team sources high-quality imports from the USA, Australia, Europe, Mainland China, and beyond.
We proudly serve top supermarket chains, luxury hotels, fine-dining restaurants, QSR outlets, restaurant groups, caterers, and private clubs throughout Hong Kong.

Role Mission

Develop and expand the Fruit & Vegetables business within the HORECA sector by nurturing existing relationships, securing new opportunities, mastering F&V market dynamics, and delivering strong top-line sales and bottom-line margin results through strategic tender management.

Role Summary

This is an individual contributor role reporting to the Sales Director. You will work within an 8-member team driving HORECA sales growth across Hong Kong and Macau.
As the primary salesman for key accounts, you will manage HORECA tender platforms, develop client relationships, execute business strategies, and coordinate cross-functional operations to deliver measurable results.

Key Responsibilities

Drive top-line sales revenue and bottom-line margins for key HORECA accounts and the overall HORECA portfolio
Co-develop and execute strategies to expand the Fruit & Vegetables business across Hong Kong and Macau HORECA markets
Build and maintain strong relationships with HORECA stakeholders including purchasing managers, chefs, and end-users
Manage HORECA tender platform operations, including tender submissions, bid negotiations, and contract renewals
Ensure seamless coordination between procurement, sales, warehouse, and logistics teams to meet company standards and client requirements
Monitor F&V market trends, seasonality, pricing dynamics, and competitor activities to inform sales strategies
Identify and secure new business opportunities within the HORECA sector
Deliver regular sales reports and performance updates to senior management

Ideal Candidate

Deep knowledge of fruit & vegetable import and distribution dynamics, including seasonality, market trends, and supply chain operations
Proven sales experience in fruit & vegetables for HORECA clients
Familiarity with tender platforms is a big plus
Fluent in Cantonese, Mandarin, and English
Strong commercial acumen with results-driven mindset
Self-motivated individual contributor who can work independently while collaborating with the team

Terms & Benefits

5 days work
Annual Leave: 15 days
13-month salary plus attractive performance bonus
Medical insurance
Professional, friendly, and collaborative environment

TO APPLY for this job or similar jobs :

Please email your CV with salary expected to Apply Now

JPC Recruiting Services was established in 1990 and is a Hong Kong–based recruitment firm providing general recruitment and executive search services.
JPC Recruiting Services 於 1990 年成立，是一家總部設於香港的專業招聘公司，提供招聘及獵頭服務。

All personal data collected from job applicants will be used strictly for recruitment purposes only. Your privacy is fully protected, and your personal information will not be disclosed, leased, or sold to any third party.
本公司所收集的求職者個人資料僅作招聘用途。閣下的私隱將獲得嚴格保障，個人資料絕不會被披露、出租或出售予任何第三方。

How to Apply

Thank you for your application. Please email us if you have any question.

Job details

Work Exp: 3 Years – 15 Years or above
Education: F.5 - F.7 or DSE
Industry: Food & Beverage (Catering)
Job Function: Catering / Hospitality > Food & Beverage, Sales / Business Development / Customer Service > Business Development, Sales / Business Development / Customer Service > Sales Management
Location: North Point
Employment Type: Full Time
Benefits: 13-month pay, 5-day week, Medical plan, Performance bonus
Published On: 28 Jul 2026

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