Senior Marketing Executive - Retail (Hong Kong & Macau)

About Lee Kum Kee Sauce

Lee Kum Kee Sauce has been promoting Chinese culinary culture worldwide for 138 years. With products reaching over 100 countries and regions, we bring superior experiences through the richness of Asian cuisine to consumers worldwide — and we're just getting started.

Here, you'll experience "Autopilot Leadership" — a high-trust culture where you own your decisions, move fast with our "6677" spirit (take action at 60–70% confidence), and hold yourself to uncompromising quality standards (100-1=0). Guided by "Si Li Ji Ren" (思利及人) — considering others' interests first — we build careers the same way we build flavour: with care, with courage, and with purpose.

Responsibilities:

Consumer Insight & Analytics:

• Understand consumer research data to turn insights into actionable recommendations.

Brand Equity & Experience:

• Build and maintain brand equity by designing holistic and consistent brand experiences, implementing brand campaigns, and ensuring visual identity across all touchpoints.

Category Strategy & Innovation:

• Assess category landscape, implement category growth and innovation plans.

Integrated Communication:

• Translate consumer insights into big ideas and 360° communication plans, manage agency relationships, and oversee campaign execution across media channels.

Marketing Execution:

• Guide and ensure coherence in marketing activities, implement social, influencer, and trade marketing, and measure outcomes for continuous improvement.

A&P Budget Control:

• Control Advertising & Promotion (A&P) spending based on pre-approved budgets and prepare regular A&P spending reports.

Cross-Functional Collaboration:

• Work closely with sales and trade marketing teams to achieve sales targets.

Consumer Engagement:

• Handle customer enquiries and follow up with relevant parties for prompt action.

Compliance:

• Comply with company standards, policies, and procedures.

Ad Hoc Duties:

• Perform any ad hoc duties as assigned.
  
  

Requirements:

• Bachelor’s Degree holder in business, marketing communication or related field.

• 3+ years or above working experience in FMCG companies

• Familiar with Nielsen Data Analysis will be preferred

• Good communication and interpersonal skill

• Proactive and creative

• Lead & drive project independently

• Proficiency in both English and Mandarin

• Hands on PC knowledge
  
  

We offer competitive salary package and attractive fringe benefits including life insurance, medical & dental to the right candidates. We also offer free lunch and free shuttle bus service.

Interested parties please click “Apply Now” to submit your application including expected salary and contact information.

For more information, please visit our website at https://corporate.lkk.com/.

All personal data provided by the job applicants will be treated in strictly confidential and will be used exclusively for employment purpose only. You should consider your application as being unsuccessful if you do not hear from us within 3 months. Your application will be retained for 12 months and be considered for other appropriate positions within this period.