Manager, Communications and Public Affairs (Branding and Marketing) (Ref. 261020011-IE)

COMMUNICATIONS AND PUBLIC AFFAIRS OFFICE

Manager, Communications and Public Affairs (Branding and Marketing) (Ref. 261020011-IE)

The Communications and Public Affairs Office seeks a high-calibre and creative professional to join the Branding and Marketing Division to lead the University’s multimedia content strategy and oversee the development of impactful video and visual storytelling initiatives.  The successful candidate will play a key role in strengthening PolyU’s brand presence and reputation by translating institutional priorities, achievements, and impact into compelling content for a wide range of stakeholders.

Duties

The appointee will be required to:

(a) develop and implement the University’s multimedia content strategy and production roadmap, ensuring alignment with institutional branding, marketing and reputation-building objectives;

(b) identify and translate strategic University priorities, research achievements, academic excellence, innovation initiatives and student success stories into compelling multimedia narratives that enhance PolyU’s visibility and brand positioning locally, regionally and internationally;

(c) lead the planning, commissioning and delivery of high-quality video and visual content across the University’s key communications and marketing channels, including corporate websites, social media platforms, digital campaigns, events, exhibitions and other corporate communication assets;

(d) provide creative direction and editorial oversight for multimedia projects, including content conceptualisation, story development, scripting, visual treatment and final production review, ensuring consistency with the University’s brand identity and messaging;

(e) manage a portfolio of multimedia production projects and campaigns, working closely with academic and administrative units, senior management and external creative partners to ensure timely delivery and effective stakeholder engagement;

(f) oversee the University’s visual content ecosystem, including photography, videography and multimedia assets, to support major institutional campaigns, high-profile events, reputation-building initiatives and leadership communications;

(g) monitor content performance and audience engagement across digital platforms, analyse insights and emerging trends, and formulate recommendations to enhance content effectiveness, reach and impact;

(h) manage production budgets, procurement processes and external vendors, ensuring cost-effective utilisation of resources and high-quality deliverables; and

(i) perform any other duties as assigned by the Director of Office or her delegates.

Qualifications

Applicants should have:

(a) a recognised degree in Digital Marketing, Marketing, Communications or other related disciplines;

(b) at least eight years of solid, and hands-on experience in branding, digital marketing, social media, and marketing communications;

(c) a strong understanding of content strategy, digital storytelling and visual communications, with the ability to translate complex institutional messages into engaging multimedia content for diverse audiences;

(d) a keen creative and editorial judgement, coupled with a solid understanding of multimedia production processes, and the ability to critically and effectively evaluate concepts, visual treatments and production outputs;

(e) proven project management and stakeholder engagement skills, with the ability to manage multiple initiatives concurrently and work effectively with senior management, academics, students and external agencies;

(f) experience in analysing content performance and audience insights to inform content planning, optimise engagement and support data-driven decision-making; and

(g) an excellent command of both written and spoken English and Chinese, with fluency in Putonghua being an advantage.

Shortlisted candidates will be invited to sit for a written test. 

Conditions of Service

A highly competitive remuneration package will be offered.  Initial appointment will be on a fixed-term gratuity-bearing contract.  Re-engagement thereafter is subject to mutual agreement.  

Application

Please submit an application through PolyU’s career website (https://jobs.polyu.edu.hk/management).  Consideration of applications will commence on 3 November 2026 until the position is filled.  The University’s Personal Information Collection Statement for recruitment can be found at https://www.polyu.edu.hk/hro/careers/pics_for_recruitment/.

PolyU is an equal opportunity employer, dedicated to fostering an environment that embraces diversity and demonstrates inclusion of people from all backgrounds, cultures, identities and experiences where all members of the University are treated with fairness, dignity and respect.  To learn more about the University’s “Statement on Equal Opportunities, Diversity, and Inclusion”, please visit our website at https://www.polyu.edu.hk/hro/equal_opportunities_diversity_and_inclusion/.