SALES & MARKETING GENERAL MANAGER — FMCG / food & beverage distribution (Kwai Fong/5 days)

JOB DESCRIPTION

• Lead, transform and develop a sales and marketing team of 10 members, building a clear team structure, accountability framework and performance-driven culture.

• Assess current team capabilities, identify development needs and implement training, coaching and talent-development plans.

• Grow and expand the sales and marketing team as the business develops, including recruitment, onboarding, coaching and succession planning.

• Develop and implement the sales and marketing strategy to grow the company’s distribution business in Hong Kong.

• Identify and secure new brand principals, suppliers and distribution opportunities across FMCG, food and beverage, healthcare, medical, snacks, confectionery and related consumer categories.

• Increase the number of brands represented by the company through proactive business development and effective brand-partner management.

• Expand the customer base across supermarkets, department stores, chain stores, pharmacies/drugstores, e-commerce platforms, wholesalers, restaurants and other retail channels in Hong Kong.

• Build and maintain strong relationships with brand owners, suppliers, key accounts and channel partners.

• Lead negotiations on distribution agreements, commercial terms, trading conditions, promotional programmes and annual business plans.

• Develop and execute marketing plans, including brand positioning, product launches, trade marketing, in-store promotions, digital marketing and customer engagement activities.

• Work closely with brand owners to develop annual marketing calendars, promotional campaigns and go-to-market plans.

• Develop channel-specific sales plans, pricing strategies and trade-marketing initiatives to increase market coverage and sell-through.

• Monitor market trends, competitor activities, consumer behaviour and customer needs to identify new growth opportunities.

• Prepare sales forecasts, budgets, business reviews and management reports; monitor performance against targets.

• Work closely with operations, warehousing, logistics and finance teams to ensure efficient order fulfilment, inventory management and customer service.

• Establish sales targets, KPIs, reporting systems and commercial processes to support business expansion.

• Represent the company professionally with brand partners, customers and industry stakeholders.

IDEAL CANDIDATE

• Bachelor’s degree or above in Business Administration, Marketing, Supply Chain Management or a related discipline.

• At least 12–15 years’ experience in FMCG, food and beverage, consumer products, healthcare, pharmaceutical, beauty, or related distribution/trading/brand businesses.

• Minimum 5–8 years’ leadership experience in sales, marketing, business development, key-account management or general management.

• Solid experience in brand marketing, trade marketing, promotional planning and retail activation.

• Track record in winning new brands is an advantage

• Strong understanding of Hong Kong’s retail and distribution landscape, including supermarkets, pharmacy/drugstore chains, convenience stores, department stores, e-commerce and wholesale channels.

• Experience negotiating distribution agreements and managing relationships with brand owners and suppliers.

• Strong commercial awareness, analytical skills and P&L understanding.

• Excellent leadership, change-management, communication, coaching, negotiation and relationship-management skills.

• Self-motivated, entrepreneurial and comfortable leading transformation in a growth-stage business.

• Fluent in English and Cantonese; Mandarin is an advantage.

TERMS & BENEFITS / WHY JOIN US

• 5-day work week

• Medical insurance 

• Performance bonus

• This is an excellent opportunity to have the autonomy and empowerment to formulate and implement sales and marketing strategies, with strong support from senior management

TO APPLY for this job or similar jobs :

Please email your CV with salary expected to Apply Now

JPC Recruiting Services was established in 1990 and is a Hong Kong–based recruitment firm providing general recruitment and executive search services.
JPC Recruiting Services 於 1990 年成立，是一家總部設於香港的專業招聘公司，提供招聘及獵頭服務。

All personal data collected from job applicants will be used strictly for recruitment purposes only. Your privacy is fully protected, and your personal information will not be disclosed, leased, or sold to any third party.
本公司所收集的求職者個人資料僅作招聘用途。閣下的私隱將獲得嚴格保障，個人資料絕不會被披露、出租或出售予任何第三方。