SENIOR SALES MANAGER / SALES GENERAL MANAGER – garment manufacturer (Kwun Tong)

COMPANY OVERVIEW

• We are a Hong Kong-headquartered garment manufacturer specialising in infant and children’s apparel. We serve leading global retailers and brands across the US, Europe, UK, Japan, Canada and Australia.

• We operate three self-owned factories in Vietnam with around 5,000 workers. Our Dongguan sample room and sales office support product development and close customer communication.

• Our factories are certified to ISO 9001 and ISO 14001, and comply with internationally recognised quality, safety, environmental and social-compliance standards. We are a trusted long-term manufacturing partner for international brands and retailers.

ROLE MISSION

• To drive new business development and revenue growth by winning new international customers and strengthening relationships with existing key accounts. 

• You will also lead and develop the sales team to deliver strong business results.

ROLE SUMMARY

• You will focus on developing new customers in the US, Europe, UK, Japan and Canada, while maintaining and growing existing key accounts. 

• You will lead a sales team of around 20 members based in Dongguan and Vietnam, set clear targets and build a strong, results-driven sales culture.

• You will report to the CEO and work closely with production, merchandising, product development, quality, compliance and finance teams.

• This role requires travel to Vietnam for approximately one week per month, with occasional trips to Dongguan.

KEY RESPONSIBILITIES

• Identify and win new customers, including international brands, retailers and buying houses.

• Develop and execute a clear new business plan with sales targets, customer pipeline and conversion goals.

• Lead customer presentations, factory visits, product showcases and sampling activities to win new business.

• Build a strong customer pipeline through trade shows, industry networks, referrals and proactive outreach.

• Maintain and grow existing key accounts to ensure customer satisfaction, repeat orders and long-term partnerships.

• Identify opportunities to expand business with existing customers through new products, new programmes and market trends.

• Conduct regular business reviews with key customers to understand their needs and future plans.

• Lead, coach and manage a sales team of around 20 members in Dongguan and Vietnam.

• Set sales targets and KPIs, monitor performance and provide regular guidance to the team.

• Recruit, train and develop sales talent to build a strong and capable team.

• Prepare annual sales plans, budgets and forecasts in line with company growth objectives.

• Monitor market trends, competitor activities and customer needs to identify new business opportunities.

• Provide market feedback and recommendations to support product development, capacity planning and business decisions.

• Work closely with production, merchandising, quality, compliance and logistics teams to ensure smooth order execution and on-time delivery.

• Work with finance on pricing, cost negotiations and profitability analysis.

• Report sales performance, customer pipeline and market updates to senior management.

IDEAL CANDIDATE

• Bachelor’s degree, preferably in Business, Marketing, Textiles, Fashion or a related discipline.

• At least 12 years’ experience in the garment manufacturing or trading industry, with the majority of experience in sales, business development and customer account management.

• Proven track record in winning new customers and growing revenue with international brands and retailers.

• Experience in infant wear or children’s wear is a strong advantage.

• Good knowledge of cotton knit garments, product development, costing, production and supply chain.

• Excellent communication, negotiation and presentation skills in English and Chinese.

• Strong leadership, business acumen and analytical skills.

• Willing to travel to Vietnam regularly and to Dongguan occasionally.

TERMS & BENEFITS

• 5-day work week

• 13 months’ salary plus performance-based bonus

• 14 days annual leave

• Medical insurance

• Regular travel to Vietnam and occasional travel to Dongguan

TO APPLY for this job or similar jobs :

Please email your CV with salary expected to

[email protected]

JPC Recruiting Services was established in 1990 and is a Hong Kong–based recruitment firm providing general recruitment and executive search services.
JPC Recruiting Services 於 1990 年成立，是一家總部設於香港的專業招聘公司，提供招聘及獵頭服務。

All personal data collected from job applicants will be used strictly for recruitment purposes only. Your privacy is fully protected, and your personal information will not be disclosed, leased, or sold to any third party.
本公司所收集的求職者個人資料僅作招聘用途。閣下的私隱將獲得嚴格保障，個人資料絕不會被披露、出租或出售予任何第三方。

Thank you for your application.  Please email us if you have any question.