Senior Manager (Reputation Management) (Ref. 260728019-IE)

OFFICE OF INSTITUTIONAL ADVANCEMENT
 
Senior Manager (Reputation Management) (Ref. 260728019-IE)
 
Duties
 
The appointee will be required to:  
 
(a) support the implementation of university-level strategies and initiatives to enhance the recognition and impact of the University’s work;
 
(b) lead the planning, design, and organisation of high-profile campaigns and stakeholder engagement activities to elevate the University’s global impact;
 
(c) oversee the development and compilation of strategic marketing materials and multi-channel communication collaterals;
 
(d) manage digital platforms and media touchpoints to support international outreach;
 
(e) conduct market research and data analysis, identify trends and opportunities, and provide recommendations to support reputation management initiatives; and
 
(f) perform any other duties as assigned by the Director of the Office or her delegates.
 
Qualifications
 
Applicants should have:
 
(a) a recognised degree in public relations, marketing, business administration or a related discipline;
 
(b) at least eight years of relevant post-qualification administrative and supervisory experience, preferably gained in tertiary institutions, public organisations or sizeable corporations;
 
(c) proven experience in branding, digital and data-driven marketing, communications, stakeholder engagement, portfolio management, event management or related areas;
 
(d) proficiency in data analysis and the application of AI-enabled tools and technologies for marketing and communication activities;
 
(e) an excellent command of written and spoken English and Chinese, including Putonghua;
 
(f) excellent organisational, project management and interpersonal skills; and
 
(g) the ability to work independently as well as collaboratively in a dynamic environment.
 
Preference will be given to those with solid experience in university reputation management, strategic communications, institutional marketing or rankings-related initiatives.
 
Shortlisted candidates will be invited to sit for a written test. 
 
Conditions of Service
 
A highly competitive remuneration package will be offered.  Initial appointment will be on a fixed-term gratuity-bearing contract.  Re-engagement thereafter is subject to mutual agreement.  
 
Application
 
Please submit an application through PolyU’s career website (https://jobs.polyu.edu.hk/management). Consideration of applications will commence on 4 August 2026 until the position is filled. The University’s Personal Information Collection Statement for recruitment can be found at https://www.polyu.edu.hk/hro/careers/pics_for_recruitment/.
 
PolyU is an equal opportunity employer, dedicated to fostering an environment that embraces diversity and demonstrates inclusion of people from all backgrounds, cultures, identities and experiences where all members of the University are treated with fairness, dignity and respect.  To learn more about the University’s “Statement on Equal Opportunities, Diversity, and Inclusion”, please visit our website at https://www.polyu.edu.hk/hro/equal_opportunities_diversity_and_inclusion/.