South China Morning Post is a leading news media company that has reported on China and Asia for more than a century with global impact. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record. Our teams span across Asia and the United States, working together to connect with news consumers around the world. We are committed to informing and inspiring through journalism of the highest standards. Our vision is to “Elevate Thought”, and our mission is to “Lead the global conversation about China”.


Against the backdrop of shifting discovery and consumption behaviours, SCMP reaches users across distributed media platforms including, smartphone and tablet apps, social media and messaging platforms, as well as our flagship newspaper. Additionally, SCMP is Asia’s leading magazine publisher with a portfolio of premium lifestyle and fashion titles including Cosmopolitan, ELLE, Esquire, Harper’s BAZAAR and The PEAK. We are also home to, a big data-powered recruitment platform that matches jobseekers with their dream jobs.

Senior Data Analyst (Ref: DA-SDA)

Job Responsibilities:

  • Deliver reporting and analytics to cross functional management teams across all of SCMP group's properties.

  • Work closely across multiple teams to understand their information needs and ensure strategy and developed solutions fit evolving needs.

  • Generate automated weekly reporting on various KPIs via Tableau.

  • Perform ad-hoc analysis on multiple reporting metrics: CPA / CAC, LTV, NPV, ROI etc.

  • Own and manage multiple initiatives to develop and automate tracking mechanisms to measure multi-channel performance both regularly and on an ad-hoc basis.

  • Collaborate with engineering to shape and drive tactical and strategic development of data infrastructure, reporting and analytical applications.

  • Work closely with data engineering and development team to build ETL pipelines.

  • Manage data vendors that ensure they provide quality data.


Job Requirement:

  • Degree in Business, Economics, Finance, Computer Science or other technical fields.

  • At least 5 years analytical experience with high data volume environments, preferably in software, internet, media or telecom industry.

  • Consulting experience a plus.

  • Demonstrated superior performance in prior roles with increasing levels of responsibility and independence.

  • Demonstrated experience and strong track record in developing and delivering reporting and analysis to senior management in a demanding business environment.

  • Demonstrated ability to handle multiple projects and drive complex operational and strategic initiatives.

  • Strong database experience including proficiency in SQL and Python and superior knowledge of Excel.

  • Knowledge of Hive, No-SQL, Hadoop, Graph or other data applications and related languages a plus.

  • Strong interpersonal skills that encourage team cooperation and build solid working relationships with peers and senior leadership.

  • Excellent communications skills, written, verbal, and presentation in English.


Working location will be in Causeway Bay.


Interested parties please send curriculum vitae with full career details, salary history, availability and expected salary to the People Department, Morning Post Centre, 22 Dai Fat Street, Tai Po Industrial Estate, New Territories, Hong Kong or by clicking  .


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