Career advice
Curated writing from operators, recruiters, and HR leaders — written for people building real careers in HK.
做市場推廣(Marketing)的人，聚在一起隨便都能呻足一餐飯，那些工作戾氣總是陰魂不散，Marketing經常遇見的苦況，我稱之為「Marketing十二道陰影」。 1. 乜都要夠viral(爆炸性): ATL好、BTL又好、Digital亦好，總之要夠viral。行內人都知ATL(above-the-line) 泛指要付費購買的廣告；BTL(below-the-line)則是一些銷售宣傳品或公關宣傳等；Digital則指一些多媒體或網上宣傳方法。正因為資金不足，老細們總希望marketing的宣傳能免費就免費，不過免費得來都要夠爆炸性，可以一傳十、十傳百、百傳千就最好。 2. 人肉三文治: 又要馬兒好，又要馬兒不吃草，要一邊迫逼vendor做到最好，又要厚著臉皮說公司無錢沒可能加碼；另一方面又要夾在老細和客戶中間，三番四次以為做得很完美可以結束檔案(close file)，卻又被兩邊指東指西，經常成為上司和供應商(vendor)及客戶之間的人肉三文治，兩面不討好。
With artificial intelligence (AI) already delivering some of the most significant and disruptive innovations of recent times, for current and future graduate students — including students not focused on technology — AI will inevitably impact their careers.
As the roll out of fifth-generation broadband networks, better known as 5G gets underway, organisations are beginning to look at the various ways they can utilise the latest wave of groundbreaking technology by building a future-ready workforce to capitalise on an array of new possibilities.
In this part, we continue with further tips on how to give the perfect presentation……
Very few people in the world enjoy the prospect of giving a presentation. Even though you may not be speaking to millions of people, giving the perfect presentation is still important.
職場打工，最不想發生的，就是個人社交媒體上私生活片段，被公司同事完全掌握，甚至是被上司知道……
職場打工，最不想發生的，就是個人社交媒體上私生活片段，被公司同事完全掌握，甚至是被上司知道……
有很多人在做網舖生意時，認為如果要令網舖生意額提升，必先要令網舖網站內容豐富，例如文字 ( Copywriting )、圖片內容要建立得非常精美去吸引顧客……
