Career advice

Practical guides for a Hong Kong career

Curated writing from operators, recruiters, and HR leaders — written for people building real careers in HK.

Tag: "Customer Service"

拉近品牌與顧客的距離

各大小調查分別都表示出，現在顧客已慢慢習慣在網上購物。從全球不同的調查及數據分析發現，為數不少的顧客每星期至少都網上購物一次，網上營銷成為主流。各大小品牌除了想盡辦法如何於網上平台宣傳給客以外，如何透過網上平台與顧客直接接觸亦成為重要一環。未来digital marketing趨勢其中之一，相信是如何將營銷和顧客服務合併增強顧客對品牌的忠誠度這一項，對品牌來說絕對是重中之重。

Industry Stories

CS樂與怒

「行行有本難唸的經」，每個行業都有辣有唔辣，不過要數最難頂的職位，顧客服務 ( Customer Service, CS ) 或者銷售 ( Sales ) ……

Industry Stories

CS小薯日日面對的惡頂客

做客戶服務(CS)真是不容易，所謂一樣米養百樣人，他們每日遇見的「怪獸」可真為千奇百怪，出名難頂，要面對每日的挑戰，他們行內人可謂有他們的絕招，都離不開忍、虛、空三個字！

Career Coaching & Guidance

Recently I spoke with the regional head of a large tech sector company. He had a dilemma: to tweet or not to tweet? Without a social media presence he might be seen as a dinosaur, yet he worried about the time and skills needed. So he hired a professional marketer, who now tweets for him daily.