Develop and implement a unified social-media strategy across Facebook, Instagram, Xiaohongshu (RED), YouTube, Threads and emerging platforms.
Develop and implement a unified social media strategy covering Facebook, Instagram, RED, YouTube, Threads, and emerging platforms.
Work with the social-media teams of each publication, magazine, recruitment platform and vertical channel to align content direction and priorities.
Collaborate with social media teams across publications, magazines, recruitment platforms, and vertical channels to unify content direction and work priorities.
Create group-wide playbooks, content guidelines, visual standards, posting schedules and crisis-response protocols.
Develop a group-level social media operation manual, content guidelines, visual standards, release schedule, and crisis management process.
Review account structures and performance to reduce duplication, avoid audience overlap and strengthen cross-promotion.
Review account structure and performance to reduce duplication, avoid audience overlap, and enhance cross-platform promotion.
Share successful content ideas, creative learnings and best practices across brands and platforms.
Share successful content ideas, creative experiences, and best practices across brands and platforms.
Act as the main point of contact between brand social-media teams, editorial, creative, digital, SEO and commercial teams.
Serves as the primary liaison between the brand's social media team and the editorial, creative, digital, SEO, and business teams.
Coordinate cross-brand campaigns, major news moments, seasonal projects and commercial initiatives.
Coordinate cross-brand events, major news moments, seasonal projects, and business plans.
Provide hands-on guidance to brand teams on content planning, campaign execution, platform optimization and problem-solving.
Provide practical guidance to brand teams, covering content planning, event execution, platform optimization, and problem solving.
Work with Commercial, Advertising and Business Development teams to create high-value social-media advertising products.
Collaborate with the business, advertising, and business development teams to develop high-value social media advertising products.
Develop branded-content campaigns, sponsored short videos, live broadcasts, cross-platform takeovers and other monetizable content solutions.
Develop branded content campaigns, sponsor short films, live streams, exclusive cross-platform promotions, and other monetizable content solutions.
Work with brand teams to package their audiences, content strengths and platform reach into strong advertising proposals.
Collaborate with brand teams to integrate their audience, content strengths, and platform reach into compelling advertising proposals.
Lead, coach and develop a central team of social-media specialists, SEO strategists, multimedia/video creators and content coordinators.
Lead, mentor, and develop a central team that includes social media specialists, SEO strategists, multimedia/video creators, and content coordinators.
Support the creation of high-impact content, including short videos, live sessions, visual posts and interactive campaigns.
Support the creation of high-impact content, including short videos, live streams, visual posts, and interactive events.
Improve collaboration between newsroom, digital, creative and commercial teams to turn breaking news and lifestyle stories into engaging social content.
Strengthen collaboration among the news editorial, digital, creative, and business teams to transform breaking news and lifestyle stories into engaging social media content.
Introduce AI tools and automation to improve copywriting, image creation, content production and multi-platform publishing.
Introduce AI tools and automation technologies to improve the efficiency of copywriting, image creation, content production, and multi-platform publishing.
Develop platform-specific content strategies for Reels, YouTube Shorts, TikTok/Douyin, Xiaohongshu and other emerging channels.
Develop content strategies that align with the characteristics of Reels, YouTube Shorts, TikTok, Xiaohongshu, and other emerging channels.
Grow Xiaohongshu to reach mainland-oriented audiences and high-spending consumer groups.
Develop Xiaohongshu to reach audiences in mainland China and high-spending consumers.
Lead short-video initiatives to create viral content, increase engagement and drive traffic to the Group's mobile apps and websites.
Leading short video projects, creating viral content, enhancing interaction, and driving traffic to the group's mobile applications and website.
Identify new content formats, trends and platform opportunities to grow audiences across all brands.
Discover new content formats, trends, and platform opportunities to drive audience growth for all brands.
Connect social media with SEO to improve search visibility, Google Discover performance, website traffic and domain authority.
Combine social media with SEO to improve search visibility, Google Discover performance, website traffic, and domain authority.
Use GA4, Google Search Console, Meta Business Suite, YouTube Studio and social-listening tools to measure reach, engagement, traffic quality, sentiment, retention and conversion.
Utilize GA4, Google Search Console, Meta Business Suite, YouTube Studio, and social listening tools to measure reach, engagement, traffic quality, user sentiment, retention, and conversion rates.
Review performance across brands and platforms to identify what works and where improvements are needed.
Review the performance of each brand and platform to identify effective practices and areas for improvement.
Prepare clear monthly reports for senior management on audience growth, commercial performance and return on investment.
Prepare clear monthly reports for management, covering audience growth, business performance, and return on investment.
Provide practical recommendations to improve efficiency, content performance and commercial results.
Provide practical advice to improve operational efficiency, content performance, and business results.
The ideal candidate will be strong in social media, with a strategic mindset and strong commercial sense.
The ideal candidate must possess excellent social media skills, strategic thinking, and a keen business sense.
Degree holder preferably in Journalism, Communications, Digital Marketing, New Media or a related discipline.
Those holding a university degree, with a major in journalism, communication, digital marketing, new media, or related disciplines, will be given priority.
8+ years of experience in digital media, social-media operations or a digital agency.
Possess over 8 years of experience in digital media, social media operations, or digital agency companies.
At least 3 years of experience leading or managing a team.
Must have at least 3 years of experience leading or managing a team.
Strong background in media publishing, news portals or leading digital agencies is preferred.
Candidates with backgrounds in media publishing, news portals, or leading digital agencies will be given preference.
Comfortable working both strategically and hands-on, from setting direction to supporting daily execution.
Capable of both strategic planning and practical execution, from setting direction to supporting daily operations.
Proven ability to work with sales teams to develop branded content and digital advertising solutions.
Possesses practical experience in collaborating with sales teams to develop brand content and digital advertising solutions.
Deep understanding of Meta platforms, YouTube and Xiaohongshu, including algorithms, content distribution and engagement tactics.
Gain in-depth understanding of the Meta platform, YouTube, and Xiaohongshu, including algorithms, content distribution, and interaction strategies.
Good knowledge of SEO, GA4, web-traffic conversion and social-listening tools.
Familiar with SEO, GA4, website traffic conversion, and social listening tools.
Experience using AI tools and automation to improve content workflows.
Possesses experience in using AI tools and automation technologies to optimize content workflows.
Excellent written and spoken English and Chinese, including Cantonese and Mandarin.
Excellent written and spoken English and Chinese, including Cantonese and Mandarin.
JPC Recruiting Services was established in 1990 and is a Hong Kong–based recruitment firm providing general recruitment and executive search services.
Established in 1990, JPC Recruiting Services is a Hong Kong-based professional recruitment company that provides recruitment and headhunting services.
All personal data collected from job applicants will be used strictly for recruitment purposes only. Your privacy is fully protected, and your personal information will not be disclosed, leased, or sold to any third party.
The personal information of job seekers collected by our company will only be used for recruitment purposes. Your privacy will be strictly protected, and your personal information will never be disclosed, rented, or sold to any third party.
