Swire Resources Limited is the leading retailers and wholesalers of a number of top-selling sports, lifestyle and outdoors brands of apparel, footwear and accessories products. To cope with the Company's rapid expansion, we invite high caliber personnel to join us:

Swire Resources Limited is the leading retailers and wholesalers of a number of top-selling sports, lifestyle and outdoors brands of apparel, footwear and accessories products. To cope with the Company's rapid expansion, we invite high caliber personnel to join us:

Advertising & Promotion Manager - CATALOG

Job level Middle
Work exp Minimum 5 Years
Education Bachelor Degree
Location
Taikoo Shing
Employment type Full Time
Benefits 13-month pay, Education subsidies, 5-day week, Medical plan, Performance bonus
Industry Retail - Others
Job function Marketing / Public Relations > Management
Marketing / Public Relations > Marketing - Brand / Product Management
Marketing / Public Relations > Others
Published On 15/07/2018

The incumbent will be responsible for managing and driving of consumer promotions for retail/ trade business in sportswear - CATALOG in accordance with company objectives, marketing plan and annual budget:

 

Responsibilities:

 

  • Formulate and implement holistic marketing programs for our physical retail chains and online shop to achieve desirable brand image, maximize retail presence and meet business objectives.
  • Negotiate and cooperate with business partners to develop consumer promotion calendar such as selection of advertising media and, new product launch, etc.
  • Work on social media content and calendar across all platforms, such as in store design/POP, above-the-line communication, public relationship activities, social media and all owned media platforms
  • Manage and initiate targeted loyalty programs to achieve business KPI
  • Control A&P expenses and ensure effective and efficient use.
  • Monitor the marketing and promotion planning process to ensure promotions are planned and executed on schedule.
  • Co-ordinate and work with the VM team to devise relevant in-store visual merchandising.

 

Requirements:

  • University graduate in Marketing or related disciplines.
  • Minimum 3 years' marketing experiences in managerial level, engagement in apparel / footwear business is preferred but not a must
  • Candidates coming from FMCG with retail marketing background will also be considered.
  • Strong communication skills and business acumen as well as good fashion sense
  • Excellent command of written and spoken English & Chinese

 

Attractive remuneration package together with a wide range of fringe benefits including 5-day week, non-contributory retirement benefits scheme, medical coverage and life insurance will be offered.

 

Please send resume with present and expected salary to Human Resources Department, Swire Resources Limited, 21/F, Cityplaza One, 1111 King's Road, Island East, Hong Kong or by fax to 2307 2357 or click below button. Please quote reference number "APM/JDB" as subject of email or on cover of application letter.