AXA Hong Kong, a member of the AXA Group, prides itself of serving over 1 million customers in Hong Kong and Macau. Besides being one of the largest health protection providers in Hong Kong, it is also the number 1 General Insurance provider1 and a market leader in motor insurance. AXA Hong Kong is committed...
AXA Hong Kong, a member of the AXA Group, prides itself of serving over 1 million customers in Hong Kong and Macau. Besides being one of the largest health protection providers in Hong Kong, it is also the number 1 General Insurance provider1 and a market leader in motor insurance.

AXA Hong Kong is committed to helping its customers achieve stability and prosperity through providing a comprehensive range of life, health, property and casualty protection, as well as wealth management and retirement solutions.
We believe it is our inherent responsibility to support the communities we operate in, hence creating a sustainable business via constant and considerable contribution in the dimensions of health, environment and the community.

AXA is an equal opportunity employer. We are committed to promote Diversity and Inclusion (D&I) by creating a work environment where all employees are treated with dignity, respect, and where individual differences are valued. We welcome and treasure diverse profiles to join our big family, and to build an inclusive culture together which allows everyone to maximize their personal potential.


1Based on 2013 Office of the Commissioner of Insurance market share statistics

Senior Digital Engagment Manager

Job level Middle
Work exp No work experience
Education Bachelor Degree
Location
Within Hong Kong
Employment type Full Time
Industry Insurance / Pension Funding (MPF)
Job function Insurance > Insurance Agent / Broker
Banking / Finance > Account / Relationship Management
Information Technology > IT Project Management
Published On 20/09/2019
ref. 19000C3J_73340

Role overview:

As the Digital Engagement Manager for AXA Hong Kong (HK), this role will work to progress AXA HKs digital agenda and increase internal and external engagement of AXA's digital solutions. The focus of these efforts will start with Emma by AXA, AXA's new digital self service and health ecoysystem programme.

Specifically, this role will focus on:

  • Designing and driving the onboarding, training, change management marketing, analysis and communications required to support the adoption of the Emma by AXA digital product across our agency, broker and bancassurance channels and contact center teams.
  • Support the strategic and continuous improvement roadmaps for the Emma by AXA programme.

A critical element of this role is for the candidate to build strong working relationships with AXA proprietary and partner distribution channels, helping to drive adoption of AXAs digital engagement experience. The successful candidate will need to have strong relationship management, problem solving and organisational skills with a key ability to prioritise and flex across a varied portfolio of work.


Key Responsibilities

  • Business engagement & stakeholder relationships acting as an advocate for the AXA HK Digital team across all key distribution and customer facing channels
  • Work as a conduit between, channel business and other internal customers acting as a key daily point of contact for senior channel stakeholders (agency, broker, bancassurance and customer contact centers), providing progress updates and escalating issues as required
  • Design and deliver go to market, training and change management activities and materials for new digital features for Emma by AXA
  • Review and analyse performance metrics of Emma by AXA to support the continuous improvement of the product. Establish and maintain relationships with key distribution channel stakeholders to establish a well understood roadmap of strategic and continuous improvement demand
  • Work closely with brand and media teams to launch go to market campaigns and communications to support AXA HKs digital agenda.

Job Requirement:

  • Established track record in similar capacity / industry / coverage with demonstrable experience of distribution channel relationship management and stakeholder engagement at the highest level
  • Significant experience in deploying digital best practices for Digital based solutions, continuous optimisation within a large organisation and troubleshooting/problem solving
  • Strong creative intuition, able to deliver innovative conceptual thinking, whilst also having an engineering and analytical mindset to work out organisational and business implications
  • Excellent communication and leadership skills, with a proven track record of influencing and motivating others to achieve results and exceed targets.
  • Ability to communicate complex and emotive topics to different audiences through a range of data, written and verbal methods
  • Experience of preparing, delivering updates, strategies and presentations to all parts of the organisation
  • Proven project and programme management experience and ability to deliver results in a fast paced and energetic environment
  • Substantial change management experience across multi-functional, multi-site, multi-product and multi-distribution channel
  • Stakeholder and influencing skills, including communication, negotiation of deadlines and requirements, management of expectation, recommendations, quality of outputs etc.

Language:

Cantonese Fluency (Native) - required

Mandarin Fluency (Native) - preferred