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Founded in 1818 as a gentleman’s furnishings and haberdashery shop, Brooks Brothers has stood at the center of American fashion. For 200 years the brand has defined the standard of dress in America and has evolved into a global lifestyle brand offering complete apparel and accessories collections for men, women and children. Brooks Brothers products are world renowned for innovation, quality, timeless style and exceptional value. As America's oldest clothing retailer, Brooks Brothers has a long history of creating long-term relationships with both our Customers and our Associates. With more than 650 stores worldwide, we continue to grow the brand with a respect for our heritage and a vision for the future.

Founded in 1818 as a gentleman’s furnishings and haberdashery shop, Brooks Brothers has stood at the center of American fashion. For 200 years the brand has defined the standard of dress in America and has evolved into a global lifestyle brand offering complete apparel and accessories collections for...

Founded in 1818 as a gentleman’s furnishings and haberdashery shop, Brooks Brothers has stood at the center of American fashion. For 200 years the brand has defined the standard of dress in America and has evolved into a global lifestyle brand offering complete apparel and accessories collections for men, women and children. Brooks Brothers products are world renowned for innovation, quality, timeless style and exceptional value. As America's oldest clothing retailer, Brooks Brothers has a long history of creating long-term relationships with both our Customers and our Associates. With more than 650 stores worldwide, we continue to grow the brand with a respect for our heritage and a vision for the future.

Senior Marketing Executive

Job level Middle
Work exp Minimum 3 Years
Education Bachelor Degree
Location
Southern District Hong Kong Island, Hong Kong
Employment type Full Time
Industry Manufacturing - Garment
Job function Marketing / Public Relations > Marketing - Brand / Product Management
Marketing / Public Relations > Marketing - Communications
Published On 16/06/2018 2018-06-16

JOB RESPONSIBILITIES:

PR Agency Management

  • Build and maintain relationship with editors to maximize the press coverage
  • Prepare seasonal press releases and other write-ups, press material distribution and management
  • Liaise with press on editorial pitching, sample loan and logistics arrangement
  • Monitor the performance and coverage of product seeding
  • Handle monthly Marketing & PR reports

 Marketing & Promotions

  • Work closely with operation team and landlords to formulate retail marketing promotion strategy and design tactical campaigns.
  • Identify, source and develop gift items to support retail promotion and joint promotion
  • Assist in event planning and management
  • Coordinate of collateral development and order placement

 CRM 

  • Plan and deliver CRM strategies across the APAC markets with a view to retaining existing customers, increasing brand loyalty and expanding the company brand
  • Work and monitor closely on CRM agency to ensure customer database is correctly segmented for targeting marketing activities
  • Come up with creative ideas, prepare proposals, overseeing the production process on execution



JOB REQUIREMENTS:

  • Degree holder with a minimum of 3 years working experience
  • Self-motivated and strong communication skills
  • Proficient in both spoken and written English, Cantonese and Putonghua
  • Proficiency in MS Excel and PowerPoint



We offer attractive remuneration package to the right candidate. Please send full resume with expected salary by clicking "Apply Now".

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