Advice Columnist
【發財立品】大數據下的會員制度新方向
品牌發展的成功有賴一班品牌追隨者，如何將品牌追隨者建立成客戶群體，成為品牌可持續發展的重要因素。而會員制度便是建立客戶群體不可或缺的一種方法，如何將會員分類或分級，以達致推高銷售額及增加品牌忠誠度值得讓各品牌作深度研究。
Career advice
Practical guides for a Hong Kong career
Curated writing from operators, recruiters, and HR leaders — written for people building real careers in HK.
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Job Search in Hong Kong
【見工面試攻略】「你有無咩問題想問？」可以點問？
見工面試，除咗係畀HR或者未來上司了解你過去工作經歷同能力之外，仲係打工仔同公司互相理解嘅過程。通常我哋會預計HR會問啲咩，然後盡能力作答，但面試係雙向，打工仔可能忽略咗「我哋可以問啲咩？」。喺面試嘅最後，HR可能會問「你有無咩問題想問？（Do you have any questions? ）」，如果你答：「無。」咁回應唔止係錯，更錯失咗你可以更了解呢間公司嘅機會。
Job Search in Hong Kong
【僱主話你知】10個寫CV常見禁忌 一犯即刻無運行
不論你係搵緊工、想轉工、抑或純粹想睇下出面咩環境都好，CV都係需要經常update。預先準備好，永遠好過「臨急抱佛腳」，急就容易錯，尤其係CV代表緊自己。究竟有咩錯誤係我哋經常都犯？有咩地方喺僱主角度係最致命？一齊睇下。
Advice Columnist
【職場求生術】10大貼士幫你變身成為「傑出打工仔」
要搵到一份理想、心儀嘅工作並唔容易，但不論你已經搵到抑或未搵到，你嘅「個人發展」對於你職涯都係至關重要。「個人發展」唔單單係局限於你嘅知識同工作經驗，以上兩項會隨住年月時間，人與人嘅差距會愈來愈少，咁咩先係重要？係喺職場上嘅「思考模式」同「待人處事」嘅方法。
Job Search in Hong Kong
【面試攻略】拆解HR常問問題：你嘅優點同弱點係咩？
喺見工面試嘅過程入面，面試官除咗想充分了解求職者嘅工作經驗同過往業績之外，仲想知道佢係一個咩人，喺職場上會點處理唔同嘅問題。佢哋會問：「不如講下你有咩優點同弱點？（What are your strengths and weaknesses?）」呢條問題看似簡單，但好多打工仔都唔清楚點樣答先過到關。
Job Search in Hong Kong
【搵工攻略】10大貼士幫你增加求職成功率 搵工轉工話咁易
搵到搵唔到，唔係靠彩數。「搵工」，除咗喺網上求職平台（例如CPjobs）Search keywords睇下有咩新Job opening之外，當中仲包含更新履歷表（CV），準備面試同埋見工之後嘅跟進部署等等。所有嘅準備都係為咗畀未來僱主見到自己嘅工作能力，從而獲得工作機會。好多打工仔轉工唔順利，好多時未必係運氣問題，有可能係準備不足，個人未Ready都未定。
Advice Columnist
Your CIMA exam results are here. Now what?
You have just sat one of your CIMA exams. A wave of relief washes over you — or at least until the results arrive. But what do your exam results mean? That depends on whether you’ve just completed an Objective Test or Case Study exam. Read on to understand what your marks mean and how you can make the most of them.
Advice Columnist
4種惡頂上司同你逐個數 邊一種最難頂？
世界上無完美嘅公司，只有無咁伏嘅公司；咁好嘅上司呢？似乎都係瀕臨絕種，邊個唔想跟一個又叻又夾嘅上司吖。無論你係職場小薯定已經獨當一面，只要你唔係做最大嗰個，「湊老細」基本上係無可避免，遇著極品上司，櫃桶應該長期有封辭職信ready。以下有4種唔同嘅老細，邊一種你覺得最惡頂，而邊一種你係頂緊？
Advice Columnist
Trained to serve from the heart, Hang Lung employees “Go the Extra Mile” in pursuit of the “We Do It Well” philosophy
Frontline employees at the shopping malls, office towers and serviced apartments operated by Hang Lung Properties always strive to offer customers and tenants a distinctive experience that exemplifies the company’s “We Do It Well” philosophy. Their stated goal is to think from the customer’s perspective and demonstrate initiative and a strong sense of accountability, with a sincere caring and “Go the Extra Mile” attitude that anticipates and then exceeds customer needs and expectations.