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Tag: PR

【職場浮世繪】誰是幕後玩家

TVB台慶劇《幕後玩家》主線講公共關係人員。筆者從事的工作和教授的課程均包括這一科,很佩服電視台為這齣劇集改了一個非常有瞄頭的名稱...... ...

公關災難中站起來必殺技

今時今日,公關們都喜愛使用各式各樣的社交網絡或網上即時媒體進行推廣活動。傳統媒體可能需要一至兩天才能產生話題....... ...

Can I find a perfect personality fit in PR?

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Fund Raiser 唔易做

新年與舊生茶聚,其中一位是兩年前讀PR ( 公共關係 ) 科的 Natalie,她現時為某NGO ( 屬志願團體 ) 當Fund Raising Executive;名片上沒有中文職稱...... ...

FleishmanHillard’s APAC president Lynne Anne Davis is taking the lead in a PR world where the playbook is changing

The essence of PR is to put across a clear corporate message, whether in the normal course of business or in times of trial and crisis...... ...

11 great tips to get hired (by a PR firm) in 2015

Over the past week I heard of two cases where very academically bright candidates delivered poor quality (read: dreadful) interviews. Book smart and street stupid is a dangerous combination in 2015 in any industry. I thought I would share a few notes on how to maximize your chances of getting hired into a PR firm. ...

PR boss expands her Mind

Most people who build a successful business from the ground up and sell it to their industry’s biggest international player for a tidy sum of cash would probably call it a day and retire to some tropical island, sipping cocktails and enjoying beautiful sunsets until the end of time, writes Raymond Ma. ...

What does it take to land a media job in HK?

I've been looking for more than a year for media/PR jobs in Hong Kong without any luck. What do I need to do to get noticed by employers? ...