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Advanced First Aid Research appoints Allen Loh as Chief Executive Officer

-Appointment geared to growth and establishing Aluminaid as world-leading First Aid company from Singapore

SINGAPORE, July 7, 2014 /PRNewswire/ -- Singapore healthcare company, Advanced First Aid Research Pte Ltd, an innovator in first aid and the creator of the revolutionary Aluminaid burn relief solution, today announced the appointment of Allen Loh as its Chief Executive Officer. Mr Loh is tasked with further cementing the company's presence in the ASEAN retail market as well as enterprise and government sectors. The objective is to establish Aluminaid as a leading global first-aid brand from Singapore.

Mr Loh brings a proven track record as a results-oriented leader of high performing teams and generating accelerated growth. Following a successful tenure with regional golfing enterprise, Pan-West Pte Ltd, he was a former Senior Vice President, Circulation Division at Singapore Press Holdings Limited and headed the business development for SPHere Exhibits, a subsidiary of Singapore Press Holdings Limited where he further served as Managing Director of SPH Magazines Pte Limited. Prior and in between, he was the General Manager, Sustainable Development at Keppel Corporation Limited. Mr Loh was most recently a Senior Director with APM Property Management Services Pte Ltd where he was responsible for the strategy and implementation of revenue opportunities.
Aluminaid Chairman, Joe Marten, expressed his delight at Mr Loh's appointment: "The decision to locate our business in Singapore was based on Singapore's reputation as a leading research and development hub as well as its ability to nurture and support innovative businesses with regional and global ambition. The availability of world-class management talent in Singapore was also a major consideration.
"We have found a CEO with extensive local and international experience who is ideally equipped to lead our business forward. As a committed Singapore-based enterprise, we identified at an early stage that we would benefit from the guidance and acumen of a standout Singaporean business leader. In Allen we have that."
Mr Loh said, "I sincerely thank Joe and the Board of Advanced First Aid Research for this opportunity. I am looking forward to the challenge ahead as Advanced First Aid Research is an exciting company with high-growth potential and a strong sense of vision and social purpose.
"The global market for next generation burn care and first aid solutions is significant. Our location at the intersection of world markets, backed by world-leading research and development support in Singapore, creates enormous opportunity. I look forward to building and leading a team to realise this opportunity."
Advanced First Aid Research has quickly established a presence in the Singapore and Malaysian markets, providing consumers with access to innovative burn care dressings that remove the pain from first and second-degree burns based on a revolutionary, patented technology.

About Advanced First Aid Research
Advanced First Aid Research is an innovative medical device company headquartered in Singapore that has developed a series of topical, non-surgical bandages that are used to relieve the pain from first and second-degree burn injuries. Advanced First Aid Research comprises an ethically driven management, medical specialists and engineers dedicated to maintaining world-class design practices and quality procedures in order to meet customer expectations and international regulatory requirements. Aluminaid is currently in partnership with A*STAR and SimTech to develop new technologies to improve the treatment rate of burns and potentially heal scarring. Advanced First Aid Research's commitment is to continue to develop and manufacture products that will keep it at the forefront of first aid treatments.