More and more people seem to be getting the word “chief” in their titles and although I used to be cynical towards the practice, the “upgrading” of some of my peers in the industry is making me feel left behind. I’m head of product and services at a fairly large software company and I know one or two people who do very similar jobs to what I do at other companies but with titles like “Chief Experience Officer”. I’m thinking that the more this happens, the less important and old-fashioned those without “chief” in their title will look to the job market. Am I being silly and if not, how do I start a conversation on a title upgrade? How can I back up my argument?