I am a senior digital marketing executive working in the e-commerce department of a large traditional retailer. Looking ahead, my career path would logically go digital marketing manager, then maybe marketing manager or director. However, I’m wondering what other options might be open to me as I build more and more e-commerce expertise. With your knowledge on how the e-commerce landscape is changing and the demands of hirers, what sort of alternative career paths might you suggest? I have a particular interest in analytics and social media optimisation, not necessarily just in relation to e-commerce.