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Product Marketing
【發財立品】品牌推廣的逆向思維
By
Johnson Lo
名家分享
發財立品
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Marketing
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sales and marketing
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Brand marketing
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Product Marketing
每當品牌進行推廣的時候,理所當然都會以正面和最好的一面展示給客戶。大家印象中有否曾經見過品牌推廣自己的不足之處?當一個銷售員將產品樣板展示給客人的時候,當然會將最好的拿出來展示。筆者最近在一個國際商品交易會中,就有不一樣的經歷。
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