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【發財立品】考你腦筋,變陣還是變身?

剛剛過去的中秋,大家有沒有買月餅送禮或自用呢?如果有,大家是買了傳統月餅?生酮月餅?純素月餅?雪糕月餅?還是其他特色月餅呢?每逢佳節,特色食品或相關應節產品應運而生,但要於短時間內將品牌產品鶴立雞群增加營收,各品牌都花盡心思、傷盡腦筋去度橋。最常見當然是包裝設計、產品內容、宣傳方式等等。但以上皆是後期策劃工作,大家應該先決定品牌本身需要變陣還是變身… ...

My first managerial role is a bit of a let-down. Should I stick it out?

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I may get a promotion but I am worried I might not be able to deal with the stress

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